There is now a petition to download here: Say No to Acocks Green Morrison’s – Petition (To hand-in click ‘contact us’ or hand to an Acocks Green shop carrying the petition – list soon – or post to the Planning Department yourself once the plan appears.)
On Monday 1 August local residents and traders in Acocks Green visited the
three day exhibition , set up by Morrison’s supermarkets, to show their plans for a new, large, Morrison’s supermarket in the area. Reported
local reactions to plans for Acocks Green Morrisons are on the link here to
The Birmingham Mail story. Local people are not happy. Apart from these reactions from residents and traders, others, like Acocks Green councillor Iain Bowen and Acocks Green Town Centre Manager Melinda Brown, are also now expressing concern.
Cllr Ian Bowen (Acocks Green, Lib-Dem) said:
I don’t think any of us are pleased with this at all. I would like to see that site redeveloped, I don’t see the need for another supermarket.
The poster reproduced below, currently on display in the exhibition, is causing particular bemusement.

Morrison's claim to have identified a gap ...
Firstly, it is clear from the comments in the Birmingham Mail (See link above) that Fox Hollies traders are considerably less than convinced about the supposed ‘revitalisation’ on offer to them here!!
Secondly, there is also puzzlement over claims of discomfort and overcrowding at peak times in Acocks Green Sainsbury’s. When, exactly, would that be? If anybody believes that they have experienced these conditions please let us know. We plan to add some date and time stamped pictures of Sainsbury’s tills at peak times as soon as this can be arranged.
Finally, Acocks Green Town Centre Manager, Melinda Brown pointed out, in connection with the statement that Acocks Green Sainsbury’s is trading at 164% of company average, that Acocks Green Sainsbury’s presently has little competition. However, this is about to change because of the new Tesco’s Yardley (‘Swan’) development, to open in 2012, the Parkgate Shopping centre scheduled for Shirley and a new supermarket in Sheldon. In the light of the fact that the poster wording clearly suggests that Morrison’s expect to take trade from Acocks Green supermarkets, Melinda went on to express concerns, also, about the existing 188 other, smaller, units in Acocks Green, not mentioned in the exhibition. Melinda said:I
If you look at the current lack competition around us it isn’t that surprising that Sainsburys is ‘statistically’ over-performing but we are more than just Sainsburys! I would be delighted to see a report that evidenced that the 188+ other businesses in the Village (many of which depend on the footfall created by our larger stores) were also over-performing. What these reports also do not capture is the sustainability of the businesses in the Village.
She went on to list a number of, mainly long established, Acocks Green businesses which have recently closed like Wave Fashions, Acocks Green Cafe, Freshey, Prontaprint, Tiffin Lounge and Retro Hair. Beyond these, though, Melinda believes that, in the face of the impending supermarket competition with Acocks Green centre, long established ‘absolutely treasured independent’ shops which are currently ‘solid businesses’ could also be ‘pushed’ too far.
On a more positive note Melinda added
We are working hard to find ways to revitalise the Village with the proposed ‘Business Improvement District’. No matter how large a supermarket may be or how vast a product range it stocks, it doesn’t offer the local flavour of our Village. We have listened a great deal to what local people have to say about their local shopping centre and if we get the Yes Vote from businesses I do think we will keep many of our shoppers coming to the Village, and I hope, some new ones too.
We hope she is right. Meantime, though, there seems plenty here to worry about. Acocks Green shopping centre is undoubtedly vulnerable and a the report referred to on the poster by Roger Tyme and Partners – see link to Pdf for ‘Retail Needs Assessment Summary’ – noted that access to the village facilities is still an issue. The village has difficult parking and we have been campaigning on this for years. If people drive to a big supermarket with lots of facilities and easy parking what will happen, as Melinda asks, not only to our supermarkets, but to our smaller shops, our banks, our cafes and maybe other facilities like our library. Will these be less used? Could Acocks Green village become a ghost town? Will we cease to run into each other ‘in the Green’ because with so few facilities left we don’t go there much? If so, how would that affect the life of our community round our centre, as well?
We are told that there will be more local jobs. This does not, however, take into account the likely loss of jobs from the present Acocks Green centre.
What happens next? Morrison’s have said that the plan will be submitted to Birmingham City Council Planning Department by the end of August. If you are concerned about these plans download the petition at the top of this post and watch out for the petition appearing in local shops. Also, drop us a line and let us know what you think and do drop Morrison\’s a line
Updates
See, also, this post on The Birmingham Press for more info on the present worrying trend, this summer, for new supermarket plans in Birmingham, and the recent work of campaigners.
Interesting programme on towns. Ludlow, ten thousand residents, actively campaigned for a Tesco’s IN town, as opposed to away from their centre – for all the kinds of reason we give below. See near the beginning of the programme on this link: BBC iPlayer – \’Town\’
The Guardian magazine carried a very timely article this weekend \’The People vs The Supermarkets\’ by John Harris
‘Once planning permission has been granted and another supermarket goes up, the inevitable happens: local traders suffer, and many go out of business.’ (John Harris, The Guardian 6.8.2011)
Anyone who thinks that that Morrison’s is just another addition to a merry smorgasbord selection of new supermarkets around Acocks Green, please note!
Below is a potentially important extract from Vol 1 of Birmingham City Councl’s Retail Assessment Needs Survey. p. 93. (BCC website.) Trading in Sainsbury’s will go down anyway when the other three supermarkets planned for around are built, but this extract suggests that the over-trading argument put forward by Morrison’s about Sainsbury’s is not going to be at all useful to them.

BCC Retail Needs Assessment Survey Vol 1, p.93